Your Mailing List & Effective Email Marketing

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There is an email marketing strategy which very few Internet businesses use and use properly. It's called "opt-in series email marketing." This is a secret weapon many of the big name marketers prefer not to talk about much. It works like this... You offer an attractive and irresistible freebie at your site, (in most cases this works best via a pop up or pop-under) and when your visitors claim their freebie, they are required to enter their name and email address. They then are subscribed to your series of personalized, scheduled email messages that you have pre-written. The best type of series is one that offers free valuable help and information about the subject they were looking for help on in the first place.

A well-written email series will form relationships with your best prospects, something that holds more value than most online businesses realize. The best part of this strategy is that once you do the setup work, everything is completely automated and personalized. There are a number of sites that offer follow-up email auto-responder services. 

You can use your opt-in email list to send out newsletters. Newsletters should always be filled with helpful and current information and should also include freebies to insure they will be read. It goes without saying that links to your site should be prominently displayed.

Until you get your own opt-in email list built there is always email newsletter network advertising you can consider. In a nutshell, you pay email newsletter management sites to run top sponsorship ads across their network of newsletters. The traffic can be targeted to just about any niche and it's faster that finding ezines yourself. Although this requires a larger initial investment than running ads in individual ezines, in the long run it is usually cheaper and it requires much less effort.

Your Mailing List & Effective Email Marketing

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