The Difference Between Private Label Rights and Master Resell Rights

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Purchasing products online for resale is relatively easy and quick, not to mention cheap, but understanding the differences between PLR and MRR gives you better knowledge of what you're buying. It also lets you know how you can sell both types so that you have a better way to market your products.

When purchasing digital products online you should always make sure you understand the laws that protect both you, the consumer, and the creator. This will ensure you never get in trouble.

Private Label Rights

In addition to allowing you to purchase a product, PLR also allows you to change or modify it in any way you want to. Basically you can treat a PLR product as if you created it yourself, however, you are not allowed to claim resell rights to PLR content.

PLR content is a great investment but you should always make sure you read the fine print because some licenses will have more restrictions. Not all PLR can be modified and not all can be given away for free. Branding rights get confused with PLR but keep in mind some products will allow you to brand a product with affiliate links and will not be subject to change or alteration.

Master Resell Rights

MRR will allow you to resell the product with regular resell rights that come with the product, which basically means the person you sell the product to will be able to resell it to their own customers as well. This means that MRR are more preferable for prospects who would like the freedom to distribute the products among themselves as a way to maximize profit. MRR rights work a lot like resell rights in the sense that you are allowed to distribute the product to your customers and make profits, but you are not allowed to alter the content in any way.

In the case of Resell Rights, you can not claim authorship or add resell rights to the product. The reason for this is that products in this category are designed to be sold to buyers who intent to use the products for their own profit without giving another person the rights to redistribute or resell the product.

Understanding these rules is critical for when you want to buy or distribute products such as eBooks, PDFs or other digital products, because some of these products may have challenging regulations. In case you feel you need more information on some of these regulations, you could aways contact a professional who understands the rights to digital products.

The Difference Between Private Label Rights and Master Resell Rights

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