Driving Traffic with Blogs
Most people who perform searches using search engines are actually looking for information and/or for solutions. The more helpful and relevant the content you have on your website blog, the easier it is for you to attract visitors and also to turn them into loyal readers and subscribers. If your blog has valuable content, this will attract readers to your blog who will visit again.
With a Blog, you can submit to the many Blog directories that exist online. By submitting to blog directories in the proper category, you can expand your reach to targeted subscribers or readers who want to read what you’re posting on your area of specialization.
Blogs promote relationship building and trust with your readers because it allows you to interact with them. Your readers can refer a friend and imagine the traffic power that can be generated if each one of your readers makes a referral. For example, if you have 1000 readers and each one makes a referral, that will be an additional 1000 new subscribers, giving you a total of 2,000 subscribers/readers.
Blogs will help you build traffic by attracting search engine 'bot's to visit the site more often. All search engines have a program known as a 'search engine bot' which basically 'spiders' or searches web sites and take back the results they have to the search engines. And 'search engine bots' love content, especially pages with related keywords. The more frequently you update your pages, the more frequently that search engines will spider your site. A Blog is actually a content management system. If that sounds too technical, a Blog is a push-button publishing system. Unlike web pages there is no uploading of pages to web host accounts. Blog postings are instantly published and are automatically hosted for you. The hosting is also free by the way.
